More transparency of how creators make money on YouTube

aroengBinang.org - Typically, creators make money on YouTube from ads that run on their videos, but only after passing the minimum requirements of 1000 subscribers and 4000 watch hours in the previous 12 months. It may take in a matter of months for some Youtubers to hit that mark, and several years for many others.

While it's not easy to make monye, channels and videos can be demonetized if they break the platform’s rules. Creators should avoid making videos containing harassment, misinformation, terrorist propaganda, hate content, and other abuse.

Other than ads, creators can now make money on Youtube through subscriptions, donations, live-streaming features, and YouTube Premium revenue. YouTube has put all of revenue variables in one place and giving the information to creators in a metric called RPM, or revenue per mille.



Although rather sound similar, RPM is different from CPM (cost per mille or cost per thousand). While CPM measures the cost of every 1,000 ad impressions before YouTube takes its share of revenue, RPM shows creators' total net revenues from ads and other monetization sources.

Hence, RPM gives creators much more useful information as to where their monthly income is coming from and how the revenue share breaks down, while CPM is more of advertiser-focused metric.

RPM shows total number of video views including those that weren’t monetized, to help creators aware of how much revenue they might be missing out from videos that generate views but aren’t monetized and therefore they can make changes to make sure next videos are monetized.

Even though RPM is certainly very useful, it doesn’t mean CPM numbers are useless, at least the higher the CPM, the more money a creator gets on a video. Higher CPM can be a quite good indicator of how valuable a certain advertiser finds to a creator’s channel and its videos. RPM stat doesn't show that same sort of ads indicator.

At VidCon 2019, YouTube introduced a couple of alternative monetization, including channel memberships or subscriptions, livechat features such as Super Chat for donations, and merchandise shelves on creators’ channels to help owners diversify revenue.

According to the Verge, YouTube is also making further changes to make it easier for creators to earn more ad revenue, such as an access to mid-roll ads on eight-minute videos starting later this month. Previously, mid-roll ads are only available on 10 minutes plus videos.
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